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Fresh thinking for brands


The Radar Proposition

At radar we help companies keep their brands relevant and fresh, and at least one step ahead of the competition.

Our clients use us for brand audits and qualitative research to provide an independent and objective perspective on their brands, and importantly their target customers.

They use us to challenge their current thinking because they know that brands most commonly lose their way when they start to take their customers for granted.

What is Radar

A Yorkshire based, independent marketing and qualitative research consultancy.

What does radar deliver?

We deliver customer-focused, commercially realistic strategies to keep brands relevant and fresh

“If we don’t change our direction we’re likely to end up where we’re going”

Source: Chinese proverb


Alison is a true professional with a talent for understanding business with absolute clarity Rob Yorke – Group Digital Director, Ponderosa Group
Alison delivered an excellent piece of qualitative and quantitative research into small animal pet ownership. The findings have proven to be a cornerstone of our brand development and underpinned the leadership of our core brand. Alison worked closely with the in house team and presented the findings in such a way that they were straightforward to assimilate and act upon. Paul Miley - Managing Partner, M-Squared.co.uk, Chairman, The Pet Charity, ex Chief Executive Burgess Pet Care

Who we are

She has a unique breadth and depth of commercial experience:

10 years radar marketing & research consultancy:

Brands that radar have helped inc.: ghd hair care, Kingston Communications, Eclipse Internet, Asda Living, Burgess Pet Care, Butterkist, Shippams, IDH (Europe's largest dental corporate), Chippindale Foods, Lucas Frank boys clothing

3 years as Marketing Director of Tangerine Confectionery, a £165m confectionery and popcorn company

  • Head of Brands, NPD and Packaging Development.
  • Brands included Butterkist, Barratt Sweets, Wham Bars, Henry Goode Liquorice

2 years as interim Marketing Director at Gamestation (pre its sale to GAME]

3 years as Managing Partner, Poulters, a £25m marketing communications company

12 years as a Board Account Director, Poulters, Brands included, McCain, Morrisons, M&S Financial Services, Redrow Homes



Alison Lumley,
Book End Farm,
nr Otley
LS21 2NN.

Tel: 07813 214150

Email: alison@radarco.co.uk